Argentina: Introduced Bill requiring watermarking in audiovisual content created with AI representing persons (S-0959/2024)

On 31 May 3024, the Bill requiring watermarking in audiovisual content created with AI representing persons (S-0959/2024) was introduced in the Senate. The Bill would require the National Communications Entity (ENACOM) to annually prepare and present to the National Congress a detailed report on technologies used for digital content falsification, such as deepfakes. The report must cover the technologies, algorithms, and platforms used and assess the potential risks these technologies pose to the country, its citizens, and the economy. The Bill would require all digitally manipulated files representing people to include a visible watermark stating "Digital Technology" or its initials "DT." For audio files, this phrase must be audible before playback. ENACOM is given 120 days to establish internal regulations for detecting and controlling the use of such technologies. The Bill outlines sanctions for non-compliance, including warnings, content blocking, and financial penalties. It specifies penalties for media outlets, digital platforms, software developers, and creators of manipulated content, with harsher penalties for repeated violations.