Republic of Korea: Announced written survey in Fair Trade Commission market inquiry of e-commerce sector

On 5 July 2024, the South Korean Fair Trade Commission (KFTC) announced the completion of the first phase of the e-commerce market survey and the initiation of the second phase, a written survey targeting 40 major brands in the shopping sector. This initiative aligns with the KFTC's action plan to identify and analyse fair trade and consumer issues stemming from changes in market structures within new technology markets, including the e-commerce and artificial intelligence (AI) sectors. The inquiry aims to examine the e-commerce market structure, competitive status, and business practices in light of the sector's rapid evolution and its significant impact on consumers' lives.