European Union: Issued European Commission’s preliminary findings following investigation into Meta stating that the "pay or consent model" may be in breach of Digital Markets Act
Description
Issued European Commission’s preliminary findings following investigation into Meta stating that the "pay or consent model" may be in breach of Digital Markets Act
On 1 July 2024, the European Commission sent its preliminary findings to Meta, indicating that its “pay or consent” advertising model breaches the Digital Markets Act (DMA) requirements. The model, introduced by Meta in November 2023, offers EU user…
Scope
Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
platform intermediary: user-generated content
Implementation Level
supranational
Government Branch
executive
Government Body
competition authority
Complete timeline of this policy change
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2024-03-25
under deliberation
2024-07-01
under investigation
2025-04-23
in force