On 28 September 2018, the Australian Communications and Media Authority (ACMA) implemented the Broadcasting Services (Online Content Service Provider Rules) 2018, 30 days after registration on the Federal Register of Legislation. The Rules apply to online content service providers providing gambling advertisements in conjunction with live sports event coverage. The Rules prohibit gambling promotional content between 5:00 am and 8:30 pm, while restricting gambling promotional content provided outside of these times. Further, such content must be socially responsible and not targeted at children.
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