Republic of Korea: Issued ruling in PIPC investigation into Snow over compliance with personal information protection regulations

On 13 June 2024, the Personal Information Protection Committee (PIPC) issued its ruling in the investigation into Snow. Snow is an AI application service provider. The investigation aimed to assess its compliance with personal information protection regulations. Snow's AI-based image modification service was noted for its opaque processing policies and potential safety issues with external development tools. The PIPC required Snow to improve user communication and conduct safety checks.