Description

Ruling on the qualification of Instagram tap tags as advertisements

A judgement concerning the regulation of Instagram "tap tags" as advertisement has been published by the German Federal Court (BGH). The lawsuit, filed by the "Association of Social Competition" against various Instagram influencers, accused that th…

Scope

Policy Area
Other operating conditions
Policy Instrument
Other operating condition, nes
Regulated Economic Activity
platform intermediary: user-generated content
Implementation Level
national
Government Branch
judiciary
Government Body
court

Complete timeline of this policy change

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2021-09-09
in force

A judgement concerning the regulation of Instagram "tap tags" as advertisement has been published b…