European Union: Published Council conclusions on support for influencers as online content creators

On 14 May 2024, the Council of the European Union published conclusions on support for influencers as online content creators. The conclusions are formulated in recognition of the fact that online content creators wield a growing influence over the digital content and information consumed by individuals daily within the EU, potentially leading to both positive and negative effects. To address this, the Council suggests member states engage with influencers and their emerging representative organisations and explore policies to support influencers at the EU level. In particular, the Council suggests the formulation of policies and tools aimed at promoting responsible behaviour among influencers, aiding the establishment of self-regulatory bodies or mechanisms, and promoting media literacy.