On 11 March 2024, the Council of the European Union adopted the Regulation on the transparency and targeting of political advertising. The Regulation outlines transparency obligations concerning political advertising, including advertising displayed on online platforms, mobile applications, websites, games and other digital interfaces. In particular, according to the Regulation, the providers of political advertising services would be prohibited from discriminating against sponsors residing or legally established in the Union based on where they reside or are established. The measures regarding the fair provision of cross-border political advertising and non-discrimination will be implemented 20 days after the Regulation's publication in the EU Official Journal.
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