European Union: Entry into force with grace period of Regulation on the transparency and targeting of political advertising including content moderation obligations

On 9 April 2024, the Regulation on the transparency and targeting of political advertising entered into force with a grace period. The Regulation outlines transparency obligations concerning political advertising, including advertising displayed on online platforms, mobile applications, websites, games and other digital interfaces. In particular, the Regulation requires providers of political advertising services to label the content displayed on their platform as political advertising if they signed a contract with the sponsor and received remuneration. Furthermore, the providers of political advertising would be required to establish a flagging mechanism to enable users to notify them of any advertisement that does not comply with the Regulation. Finally, the Regulation would prohibit providers from displaying political advertising sponsored by third-country entities three months before an election or referendum. The requirements enter into force on 10 October 2025.