Vietnam: Issued report following inquiry into implementation of Decree No. 70/2021/ND-CP regulating online advertising

Description

Issued report following inquiry into implementation of Decree No. 70/2021/ND-CP regulating online advertising

On 26 March 2024, the Authority of Broadcasting and Electronic Information (ABEI) issued a report including recommendations following an inquiry into the implementation of Decree No. 70/2021/ND-CP regulating online advertising. The inquiry assessed the effectiveness of the Blacklist and Whitelist systems in regulating online content. The Blacklist prevents ads from being placed on websites with legal violations, while the Whitelist encourages advertising on sites with clean content. The ABEI stated that the Blacklist was successful in reducing ads on problematic sites, but the Whitelist has seen limited use by businesses. The inquiry's findings support the need for expanded use of the Whitelist to improve content moderation and enhance the online advertising environment.

Original source

Scope

Policy Area
Content moderation
Policy Instrument
Content moderation regulation
Regulated Economic Activity
online advertising provider, platform intermediary: user-generated content, platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
central government

Complete timeline of this policy change

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2024-03-26
concluded

On 26 March 2024, the Authority of Broadcasting and Electronic Information (ABEI) issued a report i…

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