On 27 March 2024, the Kentucky Legislature adopted the Act relating to consumer data privacy and making an appropriation therefor (HB 15). The Act establishes consumer rights relating to personal data, including the rights to confirm whether data is being processed, to correct any inaccuracies in the consumer's personal data, to delete personal data provided by the consumer, to obtain a copy of the consumer's personal data that was previously provided, and to opt out of targeted advertising, the sale of data, or profiling of the consumer. The Act also sets forth requirements for persons or entities that control and process consumer data. The Act if signed into law by the Governor, enters into force on 1 January 2026.
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