Italy: Bill on measures on the transparency of contents generated by artificial intelligence including labelling and watermark obligations (SA n. 917)

On 19 October 2023, the Bill on measures on the transparency of contents generated by artificial intelligence including labelling and watermark obligations (SA n. 917) was introduced in the Italian Senate. The Bill aims to regulate editorial content generated by artificial intelligence (AI), defining them as texts, videos, images, and voices created by AI systems. It mandates clear identification of AI-generated content through labelling and watermarks. Entities distributing such content must provide visible notices indicating AI involvement. The Authority for Communications Guarantees (AGCOM) will oversee the implementation and establish mechanisms for reporting violations, with sanctions proportional to the severity of the offence.