United States of America: Published National Association of Attorney General's Letter Regarding Updates to the Children’s Online Privacy Protection Act (COPPA)

On 11 March 2024, the California Attorney General, in response to the Federal Trade Commission's (FTC) notice of proposed rulemaking, joined a multistate letter to the FTC proposing updates to regulations implementing the Children's Online Privacy Protection Act (COPPA). The proposed updates aim to strengthen restrictions on companies selling children's data and protect consumers who seek to manage what information websites can collect from children. The proposed rules would require separate notice and parental consent before an operator can disclose children's information to third parties. They further advocate for further clarity and specification for proposed rules, including a clarification of the “'mixed audience”' category and a definition of “'personal information”' regarding biometric identifiers. The letter further asks for new limitations on operators' use of personal information to nudge or influence children to use their service more.