Japan: Issued FTC report following inquiry into alleged unfair practices of connected TV operating system providers such as Amazon and Google

On 6 March 2024, the Japan Fair Trade Commission (FTC) concluded an inquiry into alleged unfair practices of TV operating system providers, such as Amazon and Google, for potential exclusions of video distribution service providers. Concerns arose due to the decline in traditional television viewership, especially among young people, and the increasing popularity of video distribution services via connected TVs. To assess domestic market dynamics, identify competitive issues, and address potential antitrust concerns, the JFTC conducted a consumer and business survey, interviews with related companies and international cooperation. The JFTC found that Amazon and Google collectively dominate the majority of the market share, indicating an oligopolistic structure that is likely to persist. With this progression towards oligopoly, it is anticipated that these two companies will further enhance their influence on the market. The future initiatives outlined include disseminating the report findings to stakeholders in connected TV-related fields, collaborating with relevant ministries and agencies to ensure a fair, competitive environment, and monitoring competition in the connected TV market, particularly Amazon's new fee collection policy. Additionally, the JFTC will use the findings to address specific antitrust cases, and it will engage in international cooperation with competition authorities to improve the competitive environment globally.