United Kingdom: Opened Consultation on purpose limitation in the generative AI lifecycle

On 26 February 2024, the Information Commissioner's Office (ICO) launched a consultation on purpose limitation in the generative AI lifecycle until 12 April 2024. The consultation aims to provide clarity on how the principle of purpose limitation, which requires transparency regarding the purposes for which personal data is processed, can be incorporated into different stages of the generative AI lifecycle. The ICO''s position, on which it seeks stakeholder input, is that clear purposes should be formulated for each stage of this lifecycle, along with an explanation of why the kind of data processed at that stage meets the purpose specific to that stage. The inquiry is the second in the ICO's consultation series on generative AI.