Italy: Issued Ruling in AGCM Investigation into BAT and Amazon for Deceptive Advertising
Description
Issued Ruling in AGCM Investigation into BAT and Amazon for Deceptive Advertising
On 30 January 2024, the Italian Competition and Market Authority (AGCM) issued a ruling on its investigation into British American Tobacco Italia (BAT) and Amazon EU for misleading advertising of the Glo Hyper X2 and Glo Hyper Air heated tobacco dev…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce, other service provider
Implementation Level
national
Government Branch
executive
Government Body
competition authority
Complete timeline of this policy change
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2023-04-17
under deliberation
2023-12-20
under deliberation