United States of America: Introduced KIDS Act establishing content-related regulation
Description
Introduced KIDS Act establishing content-related regulation
The Kids Internet Design and Safety (KIDS) Act is introduced in the US Senate and House of Representatives on 30 September 2021. It aims to increase the protection of children and teenagers in the Children's Online Privacy Protection Act (COPPA). Firstly, the Act regulates harmful design features, banning “auto-play” settings, push alerts and badges and certain interface features, such as “like” buttons and follower counts. Secondly, the act prohibits websites for kids and teens from amplifying inappropriate content and recommending certain types of marketing (influencer marketing and nicotine, tobacco, or alcohol advertisement).
Original sourceScope
Policy Area
Content moderation
Policy Instrument
Content moderation regulation
Regulated Economic Activity
cross-cutting
Implementation Level
national
Government Branch
legislature
Government Body
parliament
Complete timeline of this policy change
Key regulatory dimensions
Regulated subjects
The businesses, government agencies or individuals affected by this policy or regulatory change.
consumer / buyer
1
Type
Private individual
Economic activity
Category
All
producer / supplier
2
Type
Any
Economic activity
platform intermediary: other
Category
All
Policy change by business practice
The detailed activities within the scope of this policy or regulatory change.
content: harmful speech: hosting (any form)
Regulatory tool
Other competition tool
User right to restriction of personal data processing
Sanctions
Regulated subjects
2
1
Regulatory tool
Sanctions
Determined by existing law or regulation
Regulated subjects
2
advertisement (any targeting): hosting: display
Regulatory tool
User right against automated decision making
Sanctions
Regulated subjects
2
1