On 8 February 2024, the Privacy Commissioner announced an investigation into the facial recognition technology (FRT) trial initiated by Foodstuffs North Island. The trial, which spans over 25 stores, was requested by the Commissioner to provide evidence that FRT is a justified method to reduce retail crime, considering the privacy implications of using shoppers' biometric information. The Commissioner expressed concerns about the effectiveness of FRT in reducing harmful behaviour in supermarkets and the potential for bias and inaccuracies, particularly for people of colour. The Commissioner will monitor the trial closely and consider further action if necessary to protect the privacy of New Zealanders.
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