On 31 May 2023, the Australia-United Kingdom Free Trade Agreement entered into force. The Agreement includes a Chapter on Digital Trade regulating, among others, online consumer protection. The provision requires the parties to maintain consumer protection laws and regulations that proscribe: (a) misleading, deceptive, and fraudulent commercial practices; and (b) unconscionable conduct or unfair commercial practices, that cause harm, or potential harm, to consumers engaged in digital trade.
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