United States of America: Introduced South Carolina House Bill 4696

On 9 January 2024, House Bill 4696 was introduced to the South Carolina House of Representatives. The bill applies to entities conducting business in South Carolina or producing a product or service used by its residents, and those processing or selling personal data. It outlines consumer rights including the right to be informed, access, rectification, deletion, data portability, and opt-out of targeted advertising, sale of personal data, or profiling. Controllers are required to establish a process for consumers to appeal a controller's refusal to take action on a consumer request. The bill also outlines obligations and principles of processing for controllers and processors, including purpose limitation, data minimisation, and establishing reasonable data security practices. It also requires controllers to provide a clear privacy notice and conduct a data protection assessment for specific processing activities.