European Union: Google fined €1.49 billion for abusive online advertising practices
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Description
Google fined €1.49 billion for abusive online advertising practices
On 20 March 2019, the European Commission sanctioned Google with a fine of €1.49 billion for violating EU antitrust rule Article 102 of the Treaty on the Functioning of the European Union (TFEU). Specifically, Google prevented third-party websites from placing advertisements on its websites by implementing restrictive contractual clauses and generally limiting competitors' adverts or reserving the best spots for its own advertisements. Google can appeal the decision.
Original sourceScope
Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
online advertising provider
Implementation Level
supranational
Government Branch
executive
Government Body
central government
Complete timeline of this policy change
Key regulatory dimensions
Regulated subjects
The businesses, government agencies or individuals affected by this policy or regulatory change.
defendant
1
Type
Private organisation
Economic activity
other service provider
Category
Firm-specific
Policy change by business practice
The detailed activities within the scope of this policy or regulatory change.
advertisement (any targeting): marketing (any form)
Regulatory tool
Prohibition of self-preferencing in algorithms or presentation
Prohibition of supplementary contractual obligations
Sanctions
Regulated subjects
1