United Kingdom: Issued order following ICO investigation of websites' compliance with fair choice regulations regarding personalised advertising tracking opt-outs

On 15 November 2023, the Information Commissioner’s Office (ICO) issued notifications to multiple United Kingdom-based websites after an investigation into their adherence to data protection regulations. The ICO, specifying a 30-day period for action, advised these websites to align with its guidelines on fair choice architecture, including the provision of a straightforward “reject all” option for advertising cookies. Furthermore, the Commissioner specified that non-compliance within the given time-frame will result in enforcement measures by the data protection authority.