United Kingdom: Issued order following ICO investigation of websites' compliance with fair choice regulations regarding personalised advertising tracking opt-outs

Description

Issued order following ICO investigation of websites' compliance with fair choice regulations regarding personalised advertising tracking opt-outs

On 15 November 2023, the Information Commissioner’s Office (ICO) issued notifications to multiple United Kingdom-based websites after an investigation into their adherence to data protection regulations. The ICO, specifying a 30-day period for action, advised these websites to align with its guidelines on fair choice architecture, including the provision of a straightforward “reject all” option for advertising cookies. Furthermore, the Commissioner specified that non-compliance within the given time-frame will result in enforcement measures by the data protection authority.

Original source

Scope

Policy Area
Data governance
Policy Instrument
Data protection regulation
Regulated Economic Activity
online advertising provider, platform intermediary: e-commerce, other service provider, platform intermediary: other
Implementation Level
national
Government Branch
executive
Government Body
data protection authority

Complete timeline of this policy change

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2023-11-15
under investigation

On 15 November 2023, the Information Commissioner’s Office (ICO) issued notifications to multiple U…