United States of America: Introduced Banning Surveillance Advertising Act (S 2833)

On 18 September 2023, the Banning Surveillance Advertising Act (S 2833) was introduced in the US Senate. The Act aims to prevent advertising networks and facilitators from using personal data to customise advertisements. Additionally, the legislation forbids advertisers from tailoring advertisements based on protected class information such as race, gender, religion, and personal data obtained from data brokers. The Act permits targeting based on general location linked to recognisable places, such as municipalities. Furthermore, it explicitly allows for contextual advertising, which involves delivering advertisements based on the content a user is currently engaging with.