On 13 December 2024, the General Product Safety Regulation (GPSR) came into force, which establishes a wide-ranging legal framework for ensuring the safety of non-food consumer products – items designed for consumer use or those reasonably expected to be used by consumers. Its specific focus is to address safety challenges stemming from novel technologies and the landscape of online selling. Among its provisions, the GPSR includes content moderation regulations. Under the GPSR, Member States are obliged to empower their market surveillance authorities with the necessary jurisdiction to demand that providers of online marketplaces remove or highlight specific content relating to hazardous product offerings. These orders necessitate providers to eliminate identical content associated with the perilous product, with searches limited to identified information. Utilising reliable automated tools, providers ensure a proportionate response.
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