On 7 July 2023, the UK Competition and Markets Authority (CMA) informed Emma Sleep, an online store, of its concerns regarding the company’s selling practices which could breach consumer protection law. Furthermore, the CMA outlined how Emma Sleep can address the concerns such as stopping the use of misleading countdown timers and discount offers. Emma Sleep now has the opportunity to respond to the CMA’s concerns and avoid court action by signing undertakings to change its online sales tactics.
Original source