Saudi Arabia: Adopted E-Commerce Law including consumer protection regulation

On 9 July 2019, the E-Commerce law was adopted through a Council of Ministers decision. The law regulates electronic transactions, contract terms, and defines consumer protection standards. The law applies to any domestic or international service provider that offers goods or services in the Kingdom. Before a customer enters into a contract with a service provider, he/she needs to be informed of the exact information on the service provider and the various characteristics of the products/services. For example, specific prices, taxes, possible fees, warranty conditions, and payment arrangements. Once the transaction is completed, customers should receive an exact price breakdown and information on the date and place of delivery. Additionally, if a service provider runs advertisements, they are considered to be legally binding statements. Any claims made in advertisements should be factual and may not mislead or deceive consumers. False or fake logos are also prohibited. Advertisements should clearly include the name of the product/service, the service provider, and contact information. The following is required to be publicly disclosed on the service provider's respective websites: name, address, contact information, and commercial registration number. Finally, advertisements should clearly include the name of the product/service, the service provider, and contact information.