Sweden: Issued fine by IMY against Bonnier for alleged misuse of personal data

On 26 June 2023, the Swedish Privacy Protection Agency (IMY) fined Bonnier, a Swedish media group, for purportedly misusing personal data to ad profile customers. The company has been sanctioned with an administrative fine of SEK 13 million for the acquisition and management of personal data with the intention of using it for marketing, without obtaining the consent of the individuals involved. The IMY asserts that the company gathered information from multiple sources, which was subsequently used for targeted online advertising and marketing materials distributed through physical mail, and telephone sales.