On 20 June 2023, the Federal Trade Commission (FTC) issued notices to 50 online marketplaces notifying them about their obligation to comply with the new INFORM Consumers Act which will enter into force on 27 June 2023. The Act imposes several requirements on online marketplaces regarding the collection, verification, safeguarding, and disclosure of certain identifying information of third-party sellers. The notice encloses a copy of the Act, outlines the responsibilities of online marketplaces under the Act, and highlights emphasize that a violation of the Act may be treated as a violation of an FTC rule.
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