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India: Implemented Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements 2022

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Description

Implemented Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements 2022

On 9 June 2022, the Indian Central Consumer Protection Authority (CCPA) adopted its "Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements". The Guidelines define and regulate misleading advertisements, bait advertisements, free-claim advertisements and surrogate advertisements. Additionally, the Guidelines define limitations for advertisements targeted towards children and regulate influencer marketing and endorsements.

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Scope

Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority

Complete timeline of this policy change

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2022-06-09
in force

On 9 June 2022, the Indian Central Consumer Protection Authority (CCPA) adopted its "Guidelines for…