China: Announced Strategy to Combat Counterfeit Goods in E-commerce and Live-streamed Sales
Description
Announced Strategy to Combat Counterfeit Goods in E-commerce and Live-streamed Sales
On 26 April 2023, the Chinese State Administration for Market Regulation (SAMR) announced plans to address the increasing number of counterfeit and fake goods sold through e-commerce and live-streamed sales. In particular, SAMR stated that it would …
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content, platform intermediary: e-commerce
Implementation Level
national
Government Branch
executive
Government Body
other regulatory body