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Description

Closed investigation into Google for alleged abuse of dominance in advertising sector

On 19 June 2019, the Administrative Council for Economic Defense (CADE) closed its investigation into Google for the alleged abuse of dominance in the advertising sector. Originally, Google was alleged to have abused its dominant position in the advertising sector by implementing restrictive clauses into its contracts with advertisers, therefore restricting advertisers from using other search platforms, to self-preference its Google AdWords service. CADE now denied anti-competitive effects and no such restrictions.

Original source

Scope

Policy Area
Competition
Policy Instrument
Unilateral conduct regulation
Regulated Economic Activity
online advertising provider, search service provider
Implementation Level
national
Government Branch
executive
Government Body
competition authority

Complete timeline of this policy change

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2019-06-19
concluded

On 19 June 2019, the Administrative Council for Economic Defense (CADE) closed its investigation in…