China: Adopted Internet Advertising Management Measures including consumer protection regulation
Description
Adopted Internet Advertising Management Measures including consumer protection regulation
On 25 February 2023, China's State Administration for Market Regulation (SAMR) adopted its Internet Advertising Management Measures, including consumer protection measures, which will come into effect on 1 May 2023. The Measures clarify the responsi…
Scope
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider, search service provider
Implementation Level
national
Government Branch
executive
Government Body
consumer protection authority