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Italy: AGCM Investigation against Bat Italia and Amazon for Alleged Misleading Advertising

Progress

Current status
in force
30 Jan 2024 in force
20 Dec 2023 under deliberation
17 Apr 2023 under deliberation

Scope

Implementers
Italy
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
other service provider
Government Branch
executive
Government Body
competition authority
Implementation Level
national

Timeline of events

30 Jan 2024
in force

Issued Ruling in AGCM Investigation into BAT and Amazon for Deceptive Advertising

On 30 January 2024, the Italian Competition and Market Authority (AGCM) issued a ruling on its investigation into British American Tobacco Italia (BAT) and Amazon EU for misleading advertising of the Glo Hyper X2 and Glo Hyper Air heated tobacco dev…

Source
Event type investigation
Action type ruling
Government branch executive
Government body competition authority
20 Dec 2023
under deliberation

Issued AGCM Opinion in Investigation into BAT and Amazon for Deceptive Advertising

On 20 December 2023, the Italian Competition Authority (AGCM) issued an opinion on an investigation into British American Tobacco Italia S.p.A., Amazon Services Europe S.A R.L., Amazon Italia Customer Services S.r.l. and Amazon Eu S.A R.L. The inves…

Source
Event type investigation
Action type opinion
Government branch executive
Government body competition authority
17 Apr 2023
under deliberation

Announced AGCM Investigation against Bat Italia and Amazon for Alleged Misleading Advertising

On 17 April 2023, the Italian Competition and Market Authority (AGCM) initiated preliminary proceedings against British American Tobacco Italia, Amazon Services Europe and Amazon Italia Customer Services. The investigation pertains to the promotiona…

Source
Event type investigation
Action type announcement
Government branch executive
Government body competition authority