United States of America: FTC investigation into Trade Associations over alleged undisclosed paid online endorsements
Progress
Current status
under investigation
15 Nov 2023 under investigation
Scope
Implementers
United States of America
Policy Area
Other operating conditions
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
platform intermediary: e-commerce
other service provider
Government Branch
executive
Government Body
other regulatory body
Implementation Level
national
Timeline of events
Issued FTC order to Trade Associations requiring rectification of misleading online endorsements
On 15 November 2023, the Federal Trade Commission (FTC) issued letters of warning to the American Beverage Association (AmeriBev), the Canadian Sugar Institute and 12 online content creators who were promoting on their behalf. The FTC stated that th…
SourceEvent type
investigation
Action type
interim ruling
Government branch
executive
Government body
other regulatory body