United States of America: FTC Revised Advertising Guides to Combat Deceptive Reviews and Endorsements
Progress
Current status
in force
29 Jun 2023 in force
Scope
Implementers
United States of America
Policy Area
Other operating conditions
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Published FTC Revised Advertising Guides to Combat Deceptive Reviews and Endorsements
On 29 June 2023, the Federal Trade Commission (FTC) published the revised “Guides Concerning the Use of Endorsements and Testimonials in Advertising” aiming to combat deceptive reviews and endorsements. Notably, the Guides amend the definition of “e…
SourceEvent type
order
Action type
implementation
Government branch
executive
Government body
consumer protection authority