Hungary: GVH investigation into Microsoft for allegedly inadequately informing consumers about Bing AI feature
Progress
Current status
in force
30 May 2025 in force
25 Jul 2023 under deliberation
Scope
Implementers
Hungary
Policy Area
Data governance
Policy Instrument
Data protection regulation
Regulated Economic Activity
ML and AI development
search service provider
Government Branch
executive
Government Body
consumer protection authority
competition authority
Implementation Level
national
Timeline of events
Hungarian Competition Authority adopted commitments following investigation into Microsoft for allegedly inadequately informing consumers about Bing AI feature
On 30 May 2025, the Hungarian Competition Authority (GVH) adopted binding commitments in its investigation into Microsoft Ireland Operations Limited concerning the AI-based Bing search service. The proceeding examined whether the company had informe…
SourceEvent type
investigation
Action type
ruling
Government branch
executive
Government body
consumer protection authority
Opened GVH investigation into Microsoft for allegedly inadequately informing consumers about Bing AI feature
On 25 July, the Competition Authority (GVH) announced that it opened an investigation into Microsoft Ireland Operations Limited regarding Bing's search for allegedly inadequately informing consumers about the Bing AI feature. Microsoft launched a ne…
SourceEvent type
investigation
Action type
announcement
Government branch
executive
Government body
competition authority