China: Strategy to Combat Counterfeit Goods in E-commerce and Live-streamed Sales
Progress
Current status
under deliberation
26 Apr 2023 under deliberation
Scope
Implementers
China
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: user-generated content
platform intermediary: e-commerce
Government Branch
executive
Government Body
other regulatory body
Implementation Level
national
Timeline of events
Announced Strategy to Combat Counterfeit Goods in E-commerce and Live-streamed Sales
On 26 April 2023, the Chinese State Administration for Market Regulation (SAMR) announced plans to address the increasing number of counterfeit and fake goods sold through e-commerce and live-streamed sales. In particular, SAMR stated that it would …
SourceEvent type
order
Action type
announcement
Government branch
executive
Government body
other regulatory body