United Kingdom: Account integrity measures in Fraudulent Advertising Code of Practice for Category 2A services
Progress
Current status
in consultation
02 Oct 2026 processing consultation
10 Jul 2026 in consultation
Scope
Implementers
United Kingdom
Policy Area
Consumer protection
Policy Instrument
User identification requirement
Regulated Economic Activity
online advertising provider
ML and AI development
search service provider
Government Branch
executive
Government Body
other regulatory body
Implementation Level
national
Timeline of events
Office of Communications closes consultation on proposed Fraudulent Advertising Code of Practice for Category 2A services including account integrity measures
On 2 October 2026, the Office of Communications closes the consultation on the proposed Fraudulent Advertising Code of Practice for Category 2A services. The measures recommend that providers verify advertising account holders before their advertise…
Event type
order
Action type
consultation closed
Government branch
executive
Government body
other regulatory body
Office of Communications opened consultation on proposed Fraudulent Advertising Code of Practice for Category 2A services including account integrity measures
On 10 July 2026, the Office of Communications opened a consultation on the proposed Fraudulent Advertising Code of Practice for Category 2A services until 2 October 2026. The measures recommend that providers verify advertising account holders befor…
Event type
order
Action type
consultation opened
Government branch
executive
Government body
other regulatory body