China: Policy standardising short video content labelling
Progress
Current status
in force
12 May 2026 in force
21 Mar 2026 under deliberation
Scope
Implementers
China
Policy Area
Design and testing standards
Policy Instrument
Design requirement
Regulated Economic Activity
platform intermediary: user-generated content
Government Branch
executive
Government Body
other regulatory body
central government
Implementation Level
national
Timeline of events
Cyberspace Administration issued policy standardising short video content labelling
On 12 May 2026, the Cyberspace Administration (CAC) issued the policy standardising short video content labelling, applying to websites and platforms hosting short video content following a pilot involving 12 platforms including Douyin, Kuaishou, Te…
Event type
order
Action type
implementation
Government branch
executive
Government body
other regulatory body
Cyberspace Administration of China announced plans to standardise short video content labelling
On 21 March 2026, the Cyberspace Administration of China (CAC) announced plans to guide websites and platforms in standardising the labelling of short video content. The announcement outlines three measures, the standardisation of tags used for such…
Event type
order
Action type
announcement
Government branch
executive
Government body
central government