Vietnam: Competition Commission's investigation into Xiaomi over alleged unfair advertising practices
Progress
Current status
in force
07 May 2026 in force
Scope
Implementers
Vietnam
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
technological consumer goods
Government Branch
executive
Government Body
competition authority
Implementation Level
national
Timeline of events
Competition Commission issued fine of VND 290 million over unfair advertising practices (No. 123/QD-XPHC)
On 7 May 2026, the Competition Commission imposed a fine of VND 290 million against Xiaomi for unfair advertising practices. It was stated that the company failed to provide consumers with the option to allow or refuse the use of their personal data…
Event type
investigation
Action type
ruling
Government branch
executive
Government body
competition authority