Republic of Korea: Fair Trade Commission's investigation into deceptive pricing and discount practices on online shopping platforms
Progress
Current status
under investigation
19 May 2026 under investigation
Scope
Implementers
Republic of Korea
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
competition authority
Implementation Level
national
Timeline of events
Fair Trade Commission issued improvement recommendations to correct deceptive pricing and discount practices
On 19 May 2026, the Fair Trade Commission and Consumer Agency issued improvement recommendations to the four online shopping malls, including Coupang, Naver, G-Market, and 11Street, following a two-month investigation into deceptive pricing and disc…
Event type
investigation
Action type
interim ruling
Government branch
executive
Government body
competition authority