China: State Administration for Market Regulation assessment of compliance with advertising obligations
Progress
Current status
in force
14 Mar 2026 in force
Scope
Implementers
China
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
cross-cutting
Government Branch
executive
Government Body
other regulatory body
Implementation Level
national
Timeline of events
State Administration for Market Regulation announced measures taken to strengthen advertising supervision and enforcement
On 14 March 2026, the State Administration for Market Regulation (SAMR) announced measures taken to strengthen advertising supervision and enforcement. The measures apply to sectors including financial services and digital advertising formats, inclu…
SourceEvent type
investigation
Action type
ruling
Government branch
executive
Government body
other regulatory body