United Kingdom: Competition and Markets Authority updated guidance on unfair commercial practices under Digital Markets, Competition and Consumer Act
Progress
Current status
adopted
03 Dec 2025 adopted
Scope
Implementers
United Kingdom
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
cross-cutting
Government Branch
executive
Government Body
competition authority
Implementation Level
national
Timeline of events
Competition and Markets Authority released updated guidance on unfair commercial practices
On 3 December 2025, the Competition and Markets Authority updated the guidance on unfair commercial practices, first published on 4 April 2025, reiterating all requirements under the Digital Markets, Competition and Consumers Act 2024. The update co…
SourceEvent type
outline
Action type
adoption
Government branch
executive
Government body
competition authority