United Kingdom: Competition and Markets Authority Investigation into Wayfair concerning accuracy of time-limited sales terms
Progress
Current status
under deliberation
17 Nov 2025 under deliberation
Scope
Implementers
United Kingdom
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
consumer protection authority
Implementation Level
national
Timeline of events
Competition and Markets Authority opened investigation into Wayfair concerning accuracy of time-limited sales terms
On 17 November, the Competition and Markets Authority (CMA) opened an investigation into e-commerce company Wayfair concerning the accuracy of time-limited sales terms. Specifically, the CMA is evaluating whether advertised time-limited sales in fac…
SourceEvent type
investigation
Action type
announcement
Government branch
executive
Government body
consumer protection authority