China: State Administration for Market Regulation investigation into online consumer protection
Progress
Current status
in force
05 Nov 2025 in force
Scope
Implementers
China
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
platform intermediary: e-commerce
other service provider
platform intermediary: other
Government Branch
executive
Government Body
competition authority
Implementation Level
national
Timeline of events
State Administration for Market Regulation published second batch of typical cases focusing on online consumer protection
On 5 November 2025, the State Administration for Market Regulation (SAMR) published a second batch of enforcement actions under its 2025 campaign on protecting consumers. The authority highlighted nine selected cases, including a company being fined…
SourceEvent type
investigation
Action type
ruling
Government branch
executive
Government body
competition authority