France: Directorate-General for Competition, Consumer Affairs, and Fraud Control investigation into SHEIN's marketing practices and measures to protect minors

Progress

Current status
under investigation
07 Nov 2025 under investigation
31 Oct 2025 under deliberation

Scope

Implementers
France
Policy Area
Consumer protection
Policy Instrument
Age verification requirement
Regulated Economic Activity
platform intermediary: e-commerce
Government Branch
executive
Government Body
central government
Implementation Level
national

Timeline of events

07 Nov 2025
under investigation

Directorate General for Competition, Consumer Affairs, and Fraud Control announced removal of illicit products from SHEIN and permitted operations under surveillance

On 7 November 2025, the French Directorate General for Competition, Consumer Affairs, and Fraud Control (DGCCRF) announced that illicit products had been removed from SHEIN and that the company’s operations will remain under surveillance. The remove…

Source
Event type investigation
Action type interim ruling
Government branch executive
Government body central government
31 Oct 2025
under deliberation

Directorate-General for Competition, Consumer Affairs, and Fraud Control referred SHEIN to public prosecutor over alleged commercialisation of child-like sex dolls and failure to protect minors from pornographic content

On 31 October 2025, the Directorate-General for Competition, Consumer Affairs, and Fraud Control (DGCCRF), a directorate of the Ministry of Economy, reported e-commerce provider SHEIN to the public prosecutor after finding listings for the sale of c…

Source
Event type investigation
Action type announcement
Government branch executive
Government body central government