United Kingdom: Guidance on consent or pay advertising models
Progress
Current status
adopted
20 Oct 2025 adopted
Scope
Implementers
United Kingdom
Policy Area
Data governance
Policy Instrument
Data protection regulation
Regulated Economic Activity
cross-cutting
Government Branch
executive
Government Body
data protection authority
Implementation Level
national
Timeline of events
Information Commissioner's Office publishes guidance on consent or pay advertising models
On 20 October 2025, the Information Commissioner's Office (ICO) published guidance on “consent or pay” advertising models in the United Kingdom. The guidance defines “consent or pay” as a business model funding online services by offering users a ch…
SourceEvent type
outline
Action type
adoption
Government branch
executive
Government body
data protection authority