Brazil: Fair marketing and advertising practice requirement in Bill defining influencer activity in electronic media and establishing rules on advertising and image use (Bill No. 5234/2025)
Progress
Current status
under deliberation
16 Oct 2025 under deliberation
Scope
Implementers
Brazil
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
cross-cutting
Government Branch
legislature
Government Body
parliament
Implementation Level
national
Timeline of events
Bill defining influencer activity in electronic media and establishing rules on advertising and image use (Bill No. 5234/2025) including fair marketing and advertising practice requirement was introduced in Chamber of Deputies
On 16 October 2025, the Bill defining influencer activity in electronic media and establishing rules on advertising and image use (Bill No. 5234/2025) was introduced in the Chamber of Deputies. The Bill provides that individuals or legal entities wh…
SourceEvent type
law
Action type
introduction
Government branch
legislature
Government body
parliament