China: General Administration of Market Supervision investigation into illegal online advertising practices
Progress
Current status
in force
16 Oct 2025 in force
Scope
Implementers
China
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
online advertising provider
ML and AI development
other service provider
Government Branch
executive
Government Body
other regulatory body
Implementation Level
national
Timeline of events
General Administration of Market Supervision published enforcement actions against illegal online advertising
On 16 October 2025, China’s State Administration for Market Regulation (SAMR) published 10 typical cases of illegal online advertising to illustrate recent enforcement outcomes. In the first three quarters of 2025, market supervision authorities nat…
SourceEvent type
investigation
Action type
ruling
Government branch
executive
Government body
other regulatory body