United States of America: Fair marketing and advertising practice requirement in Aligning Incentives for Leadership, Excellence, and Advancement in Development Act (AI LEAD Act/S.2937)
Progress
Current status
under deliberation
29 Sep 2025 under deliberation
Scope
Implementers
United States of America
Policy Area
Consumer protection
Policy Instrument
Fair marketing and advertising practice requirement
Regulated Economic Activity
ML and AI development
Government Branch
legislature
Government Body
parliament
Implementation Level
national
Timeline of events
Aligning Incentives for Leadership, Excellence, and Advancement in Development Act (AI LEAD Act/S.2937) including fair marketing and advertising practice requirement was introduced in Senate
On 29 September 2025, the Aligning Incentives for Leadership, Excellence, and Advancement in Development Act (AI LEAD Act/S.2937) was introduced in the Senate, requiring developers of artificial intelligence systems to provide adequate instructions …
SourceEvent type
law
Action type
introduction
Government branch
legislature
Government body
parliament